DEVELOPMENT OF THE DIGITAL ECONOMY IN THE CONTEXT OF THE SANCTIONS WAR

Abstract

Consumer behavior has changed significantly at the present time. The paper examines the development of the digital economy in the context of a pandemic and a sanctions war. The digital economy is capable of both accelerating the recovery of the global economy in the post-pandemic period, and neutralizing the consequences of the sanctions war. At the same time, there is a risk of fragmentation of the global digital economy, which will reduce the "economies of scale" and reduce the efficiency of the global economy.

Fragmentation of the global economy is particularly dangerous for small countries: the closure of foreign markets in the face of a small number of domestic consumers leads to a significant increase in products with high conditional fixed costs, including digital products.