EVALUATION OF AESTHETIC PERCEPTION OF VISUAL INFORMATION ON THE FACADES ON THE GROUND FLOOR OF BUILDINGS

Authors

DOI:

https://doi.org/10.36773/1818-1112-2023-131-2-39-43

Keywords:

visual information, signboards, shop windows, urban environment

Abstract

The object of research and analysis in this article is the saturation of the city, which is more subject to change and has the greatest impact on the perception of the city by pedestrians. Such objects, performing their main information function, at the same time play a significant role in shaping the aesthetic appearance of the city. They also significantly affect the image of the city, demonstrate its culture and level of development. On the example of the city of Gomel, both negative and positive examples of the use of visual information objects in the first floors of buildings are shown. An analysis of signboards and shop windows is made, as well as recommendations are given for the harmonization of such objects, and the choice of their location.

Author Biography

Alesya Vladimirovna Tolochko, Belarusian State University of Transport

Master of Architecture, postgraduate student of the Department of Architecture and Construction, Belarusian State University of Transport, Gomel, Republic of Belarus.

Downloads

Published

2023-11-02

How to Cite

(1)
Tolochko, A. V. EVALUATION OF AESTHETIC PERCEPTION OF VISUAL INFORMATION ON THE FACADES ON THE GROUND FLOOR OF BUILDINGS. Вестник БрГТУ 2023, 39-43.

Issue

No. 2(131) (2023): Vestnik of Brest State Technical University

Section

Civil and Environmental Engineering

License

Copyright (c) 2023 Brest State Technical University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

The work is provided under the terms of Creative Commons public license Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). This license allows an unlimited number of persons to reproduce and share the Licensed Material in all media and formats. Any use of the Licensed Material shall contain an identification of its Creator(s) and must be for non-commercial purposes only. Users may not prevent other individuals from taking any actions allowed by the license.