ANALYSIS OF OBJECTS OF VISUAL INFORMATION ON THE EXAMPLE OF THE CITY OF GOMEL

Authors

DOI:

https://doi.org/10.36773/1818-1112-2023-130-1-23-25

Keywords:

visual information, information objects, advertising objects, urban environment, advertising constructions, signboards

Abstract

It is not difficult to create objects of visual information today, and perhaps that is why there are too many of them in a person's life. New technologies, advertising and business are important points, but at the same time they do not always have a positive effect on architecture, interfere with adequate perception of city views, and disrupt the city's appearance. The object of research and analysis in this article is the saturation of the city, which carries various kinds of information. Such objects should not violate the structure and perception of the city, but only complement the urban background, decorate it. On the example of the city of Gomel, both negative and positive examples of the use of such visual information are shown. Proposals for their harmonization and choice of location are given.

Author Biographies

Ihor Heorgievich Malkov, Belarusian State University of Transport

Doctor of Architecture, Professor of the Department "Architecture and Construction" of the Belarusian State University of Transport, Gomel, Republic of Belarus.

Alesya Vladimirovna Tolochko, Belarusian State University of Transport

Master of Architecture, postgraduate student of the department "Architecture and Construction" of the Belarusian State University of Transport, Gomel, Republic of Belarus.

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Published

2023-03-24

How to Cite

(1)
Malkov, I. H.; Tolochko, A. V. ANALYSIS OF OBJECTS OF VISUAL INFORMATION ON THE EXAMPLE OF THE CITY OF GOMEL. Вестник БрГТУ 2023, 23-25.

Issue

No. 1(130) (2023): Vestnik of Brest State Technical University

Section

Civil and Environmental Engineering

License

Copyright (c) 2023 Brest State Technical University

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