SEARCH FOR EFFECTIVE PLATFORMS FOR THE IMPLEMENTATION OF INFLUENCER MARKETING IN MODERN CONDITIONS

Authors

  • Svetlana Alexandrovna Bunko Brest State Technical University
  • Victoria Vadimovna Yakubyuk Brest State Technical University

DOI:

https://doi.org/10.36773/1818-1112-2023-131-2-136-141

Keywords:

internet marketing, influencer marketing, promotion, e-commerce, SMM tools

Abstract

Nowadays, marketing in social media spaces is an appropriate tool for solving various business problems. Effectively using a combination of different SMM tools, a company can significantly reduce its marketing budget. Companies that are in a situation of searching for the most effective methods of promotion in markets with a high level of competition need to constantly adapt to changes in the field of SMM and promptly adjust their actions taking into account current trends in this area. Influencer marketing in the context of accelerated digitalization, reinforced by the restrictions of the COVID-19 pandemic, has become one of the fastest growing sectors of Internet marketing. This article is devoted to the problems of using influencer marketing in modern conditions.

Author Biographies

Svetlana Alexandrovna Bunko, Brest State Technical University

PhD in Economics, Associate Professor, Deputy Dean of the Faculty of Economics, Brest State Technical University, Brest, Republic of Belarus.

Victoria Vadimovna Yakubyuk, Brest State Technical University

4th year student of the specialty "Electronic Marketing" Brest State Technical University, Brest, Republic of Belarus.

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Published

2023-11-02

How to Cite

(1)
Bunko, S. A.; Yakubyuk, V. V. SEARCH FOR EFFECTIVE PLATFORMS FOR THE IMPLEMENTATION OF INFLUENCER MARKETING IN MODERN CONDITIONS. Вестник БрГТУ 2023, 136-141.

Issue

No. 2(131) (2023): Vestnik of Brest State Technical University

Section

Economics

License

Copyright (c) 2023 Brest State Technical University

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