INVESTMENT PRIORITIES DURING THE PANDEMIC

Abstract

The work analyzes investment activity in the context of the COVID-19 pandemic that caused the global economic crisis. It is concluded that the pandemic has become a catalyst for the digitalization of the world economy. Both countries and businesses that quickly adapt to new conditions will be the leaders of the new economic cycle. Investments lead to the fact that enterprises acquire fixed assets. Capital investments are of a long-term nature, which allows companies to earn income for many years by adding or improving production capacities and increasing operational efficiency.

Additional or improved fixed assets increase labor productivity, making enterprises more productive and efficient. As labor becomes more efficient, increasing efficiency across the country leads to an increase in gross domestic product.

Investment processes in the world economy are currently undergoing significant changes. This is due to such factors as: changes in the US investment policy, the end of the next economic cycle, trade wars in the global economy, the spread of the COVID-19 coronavirus.