EMERGING TRENDS IN DIGITAL TRADE: A GLOBAL PERSPECTIVE
DOI:
https://doi.org/10.36773/1818-1112-2025-138-3-237-241Keywords:
digital trade, emerging trends, global value chains, consumer behavior, demand for innovation, regulatory environment, virtual and augmented realityAbstract
The article analyzes digital trade of goods and services as an economic category. The author studies definitions of the term "digital trade" presented by international researchers, as well as those established in documents of international organizations.
One should note that there are multiple interpretations of the concept of digital trade, and researchers lack common understanding of digital trade. One of the approaches to define the content of the concept of digital trade implies the identification of its distinctive features or attributes, as well as its advantages over traditional trade.
Thus, according to the scientific works, the main advantages of the digital trade of goods and services include the elimination of the geographic distance between counterparties, a reduction in implementation costs, adding to the price of products, increased delivery speed; the use of demonstration opportunities for product presentations that are not limited by physical boundaries; the organization of simultaneous access to the offerings of all sellers taking part in digital trade; and an unlimited consumer audience.
The author thoroughly examined digital trade trends, including the use of artificial intelligence technologies and business process automation to perform routine tasks, the implementation of blockchain to ensure data security, increase consumer confidence, and combat fraud, the development of interactive online sales methods, voice assistants to facilitate product searches, and predictive user data analytics to anticipate customer preferences and offer them products that meet their expectations; the integration of various communication channels into a single system for continuous communication with customers and target audiences; the introduction of virtual and augmented reality technologies in retail, allowing for product evaluation without the need to physically visit a store; and payment instruments and services that provide a wide range of payment options available to customers.
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