INNOVATION AND ENTERPRISE COMPETITIVENESS
DOI:
https://doi.org/10.36773/1818-1212-2021-125-2-123-126Keywords:
Ключевые слова: Инновационная деятельность, конкурентоспособность, эффективная монополия, инновационная стратегия, конкурентные преимущества, Key words: Innovation activity, competitiveness, effective monopoly, innovation strategy, competitive advantages.Abstract
In modern conditions, competitiveness has become one of the fundamental ideas in the development of economic policy of any subject of market relations. In the conditions of constantly increasing competition, the growth of added value in the output of products is possible only if the enterprise has competent advantages formed by the introduction of innovative technologies and equipment into the production processes. At the same time, innovative activities should be aimed at: reducing costs and improving the quality of products, introducing effective management methods, developing an innovative development strategy and increasing the creative potential of the enterprise
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