IMPROVING THE EFFICIENCY OF WORKING WITH INFORMATION, PR AND ADVERTISING THROUGH THE USE OF MODERN ARTIFICIAL INTELLIGENCE TECHNOLOGIES

Abstract

In the context of a significantly increased information flow and high competition in the media space, the issues of effective use of information, PR and advertising are becoming key to the successful functioning of the media. It is the opinion and awareness of the audience about a particular product that can determine its success in the market and demand from consumers. Currently, neuro networks are becoming an important assistant in the media industry. Artificial intelligence technologies are rapidly conquering the professional field and becoming a fully valuable tool for performing a wide range of tasks related to journalism in terms of information processing. The integration of modern AI technologies into PR-processes and advertising can significantly increase the effectiveness of information processing and presentation activities, helping media companies to be more competitive and successful in the market.