АДАПТАЦИЯ СПОРТИВНОГО УЧРЕЖДЕНИЯ К ЦИФРОВОЙ СРЕДЕ ФУНКЦИОНИРОВАНИЯ

Ю. В. Ларкина

A SPORTS INSTITUTION ADAPTATION TO DIGITAL ENVIRONMENT

Authors

Ю. В. Ларкина УО «Белорусский государственный экономический университет»

Keywords:

sports institution, communication management, public relations, digital environment, information resources

Abstract

The relevance of sports institution adaptation at present stage of social development to functioning in digital environment. Are presented the results of sports institutions information resources state analysis, which reveal the inefficiency of infor-mation and communication technologies using.
Is proposed а methodological complex, consisting building public relations methods, organizing sports and recreational work with population in remote format and implementing communication events methods. Peculiarity of complex is the systema-tization and information resources implementation that provide increase efficiency of functioning in the industry based on comprehensive high-quality and operational information development.